Content Strategy Manager

College of the Holy Cross
paid time off, 403(b), retirement plan
United States, Massachusetts, Worcester
1 College Street (Show on map)
Dec 17, 2024
Content Strategy Manager College of the Holy Cross Description Job SummaryThe Content Strategy Manager bears primary responsibility for producing, curating, and optimizing content for HolyCross.edu and other digital properties that support key business goals. Reporting to the director of digital marketing, the content strategy manager is the primary strategist and editor for the college's website responsible for maintaining accurate, fresh content that drives users to engage and take action. They work with content contributors in other units to advise on best practices and assure quality and brand alignment. The content strategy manager stewards all digital content to ensure it faithfully exhibits the college's core values, community, and messaging priorities, and collectively presents a compelling story about Holy Cross and its students, faculty, staff, and alumni. Major Areas of Responsibility Collaborate with the creative and editorial teams to produce content that supports goals related to engagement, reputation, and revenue at every stage of the customer journey. Conduct content audits to assess performance and identify gaps or opportunities. Introduce novel approaches for digital content. Produce or facilitate the production of content as needed. Serve as the primary editor of HolyCross.edu. Devise a content strategy for the homepage and other key pages; maintain a content calendar to ensure key pages remain fresh, accurate, and up-to-date. Curate content from Holy Cross Magazine, the events calendar, external media, and other sources. Align calendar with business cycle to support key dates related to recruitment, fundraising, etc. Work cross-functionally with internal stakeholders to coordinate content needs and requests. Collaborate with the Director of Digital Marketing to catalog bugs/fixes and feature requests. Develop and maintain an inventory of available and upcoming content that may be featured on HolyCross.edu, on the intranet, in email marketing campaigns, on social, and elsewhere. Work with other content contributors and platform owners to take advantage of relevant content. Collaborate with other staff in our division to build a content activation strategy that increases the ROI of all content we produce, leveraging it through owned, earned, and paid channels to elevate the college's reputation, engage segments of our extended community, and drive revenue. Maintain knowledge of best practices for digital content with particular attention to SEO principles. Explore content marketing opportunities to increase organic traffic to the website. Partner with the director of digital marketing and external vendors to identify content-related data insights that may enhance site performance, including acquisition and conversion. Partner with the director of digital marketing to test, measure, and optimize content to achieve business goals. Onboard new content contributors, providing an orientation to Drupal, content governance, and editorial style. Advise content contributors on best practices for website content and help to ensure all contributed content is effective and high-quality. Perform other duties as assigned. Minimum Qualifications Bachelor's degree. 3-5 years of experience producing digital content. Strong capacity for digital storytelling with a demonstrated ability to identify and develop compelling content. Working knowledge of the English language with a solid grasp of writing, grammar, and punctuation in a journalism or marketing context. Expertise in content management systems (CMS), such as Drupal, and analytics tools (e.g., Google Analytics). Strong understanding of SEO, social media platforms, and digital advertising. Excellent writing, editing, and storytelling skills with attention to detail. HTML experience is preferred. Ability to manage multiple projects and deadlines in a fast-paced environment. Experience with A/B testing, audience segmentation, and performance optimization. Higher education experience is preferred. Core Competencies Thinks and acts in a strategic manner. Embraces the values and distinctive mission of Holy Cross. Operates with an eye to continuous improvement and an understanding of change management. Exhibits good judgment. Works with minimal supervision in a fast-paced, multifaceted environment; organized and detail oriented. Possesses solid interpersonal skills and works effectively as a member of a team. Exhibits dependability, flexibility, and comfort with ambiguity. Understands, values, and respects diversity as an individual, in a team, and within groups while fostering an inclusive and supportive environment. Disclaimer The description above represents the most significant duties of this position but does not exclude other occasional work assignments not mentioned, the inclusion of which would be in conformity with the factor degrees assigned.Additional information:This is a full time, exempt level position with a salary range of $70,500-$72,500. The College is committed to providing competitive market pay for its employees. The College also offers a competitive benefits package for full-time staff, including: 10% College contribution to the 403(b) Retirement Plan (1 year wait waiver available) This position may be eligible for a hybrid work arrangement - upon hire, candidates will need to live within commuting distance Condensed summer 4-day work week Tuition & Education benefits Wellness programs & ongoing Training and Development opportunities Generous paid time off The College is an Equal Employment Opportunity Employer and complies with all Federal and Massachusetts laws concerning Equal Opportunity and Affirmative Action in the workplace.To review our Employee Benefit Options, please go to: https://www.holycross.edu/human-resources/benefits APPLICATION INSTRUCTIONS:Please attach a cover letter addressing the position requirements along with your resume.In your cover letter please address how your work might support the College's commitment to inclusive excellence (https://aspire.holycross.edu/inclusive-excellence). Please provide examples of how you have integrated diversity, equity, inclusion and belonging into your past work. For more information, please visit http://holycross.edu/diversity.Review of applications will begin as received and continue until the position has been filled. The College also provides reasonable accommodations to qualified individuals with disabilities during the hiring process in compliance with law. Please contact Merrilee Grenier, Senior Associate Director of Employee Relations and Legal Compliance, for questions or to request an accommodation via email at mgrenier@holycross.edu, or by calling 508-793-3957. To apply, please visit: https://jobs.jobvite.com/holycross/job/owCZufwl jeid-eacaeb72df60374ab42efb1f72a70018