Marketing Manager

At OnPath Credit Union, we share a passion for delivering exceptional service.

Your primary role will involve building relationships with our members, offering personalized solutions and identifying opportunities to help them achieve financial success.

If you thrive in an environment with team members who truly enjoy what they do and you are sales driven and motivated to succeed, then OnPath is the place for you!

Voted eleven years in a row as one of the Top 40 Places to Work by the Times Picayune, we offer:

Interested? Become part of the OnPath team that believes exceptional service defines the core of who we are.

We are looking for a Marketing Manager to join our Team. The salary range for this position is $68,225.49 to $85,281.86 based on skills and experience. This position is classified as On-site.

SCOPE:

As a dedicated member of the OnPath FCU team, this role performs a variety of tasks that in partnership with the surrounding departments, provides cost effective financial services for the benefit of our members who are our primary focus. Our core values are what make us E.P.I.I.C. We are Empathetic to the vast situations and needs of our members and to each other. We are Passionate about the financial growth and success of our members. We are Innovative in our ideas and goals to remain at the top of our class in financial services. Our Integrity is not an option. We require our employees to be honest and have strong moral principles. We are Committed to our promise to be the best financial advocates for our members and the communities we serve.

PRIMARY FUNCTIONS:

The Marketing Manager reports directly to the Vice President of Marketing and plays a key role in developing, executing, and optimizing marketing campaigns that support organizational goals. This position collaborates across departments and with external partners to deliver effective marketing initiatives, drive engagement, and support membership and revenue growth.

MAJOR DUTIES AND RESPONSIBILITIES:

Leads day-to-day planning, development and execution of marketing campaigns and displays superior project management to ensure proper coordination and execution of all campaign components.

Utilizes market analysis and demographic data to inform decisions regarding potential members, products, and services.

Continuously monitors market trends to enable the credit union to proactively identify opportunities for improvement and implement changes to maximize ROI and support organizational goals and changes.

Tracks and analyzes campaign performance and KPIs, making data-driven adjustments to optimize results and support business objectives.

Promotes transparency and accountability in marketing activities through clear communication and research-based strategies, ensuring all staff are informed about marketing programs and initiatives.

Works closely with cross-departmental teams to align marketing initiatives with business goals. Acts as a liaison to gather input, shares updates, and supports collaborative projects that strengthen the brand and member engagement.

Works with the Creative Brand Manager to create and review marketing campaign components, including direct mail pieces and digital communications to ensure quality and alignment with brand standards.

Supports marketing campaign management for the OnPath Foundation by assisting the team with direct mail and digital campaigns to help achieve fundraising goals.

Assists the Vice President of Marketing in allocating the marketing budget to support organizational goals and maximize campaign effectiveness.

Manages PR communications, programs, projects, and events in line with credit union brand standards.

Knowledge and Skills

Five to eight years of related experience in marketing campaign management, including time spent in preparatory positions.

A college degree in marketing, business or related fi eld required.

A significant level of trust, credibility and diplomacy is required. In-depth dialogue, conversations and explanations with customers, direct and indirect reports and outside vendors can be of a sensitive and/or highly confidential nature. Communications may involve motivating, influencing, educating and/or advising others on matters of significance. Typically includes subject matter experts as well as first level to middle managers.

Experience should demonstrate hands-on involvement in developing, executing, and optimizing marketing campaigns, with a strong emphasis on using market analysis and performance data to inform decisions.

Proven ability to work effectively in a fast-paced, dynamic environment a must.

Must be fluent in major business and marketing software applications such as Microsoft Office, Microsoft Excel, Canva, Adobe Creative Suite, and others.

Demonstrated project management experience is required, including the ability to plan, coordinate, and deliver marketing initiatives on time and within budget, while collaborating effectively with cross-departmental teams.

Experience demonstrating ROI in marketing campaigns, including research, data analysis, and reporting, is preferred.

HubSpot knowledge is essential for developing, tracking and managing digital campaigns.

Financial Institution Marketing experience is a plus but not required.

ADA Requirements

Perform primarily sedentary work with limited physical exertion and occasional lifting of up to 10 lbs. Must be capable of climbing / descending stairs in emergency situation. Must be able to operate routine office equipment including telephone, copier, facsimile, and calculator. Must be able to routinely perform work on computer for an average of 4-6 hours per day. Must be able to work extended hours whenever required or requested by management. Must be capable of regular, reliable and timely attendance.

Must be able to routinely perform work indoors in climate-controlled private office with minimal noise.

Must be able to perform job functions independently and work effectively either on own or as part of a team. Must be able to plan and direct the work activities of self and others. Must be able to read and carry out various complicated written and oral instructions. Must be able to speak clearly and deliver information in a logical and understandable sequence. Must be capable of dealing calmly and professionally with numerous different personalities from diverse cultures at various levels within and outside of the organization and demonstrate highest levels of customer service and discretion when dealing with the public. Must be able to perform responsibilities with composure under the stress of deadlines / requirements for extreme accuracy and quality and/or fast pace. Must be able to effectively handle multiple, simultaneous, and changing priorities. Must be capable of exercising highest level of discretion on both internal and external confidential matters.

Disclaimers

Nothing in this position description is an implied contract for employment. The position description is intended to be an accurate account of the essential functions. The functions are not all encompassing and are subject to change at any time by management. The work environment characteristics described are representative of those that an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

OnPath FCU is an EOE/M/F/Disability/Veteran