Social Media Content Creator

Social Media Content Creator

SIG SAUER, Inc. is a leading provider and manufacturer of firearms, electro-optics, ammunition, airguns, suppressors, remote controlled weapons stations, and training. For over 250 years SIG SAUER, Inc. has evolved, and thrived, by blending American ingenuity, German engineering, and Swiss precision. Today, SIG SAUER is synonymous with industry-leading quality and innovation which has made it the brand of choice amongst the U.S. Military, the global defense community, law enforcement, competitive shooters, hunters, and responsible citizens. Additionally, SIG SAUER is the premier provider of elite firearms instruction and tactical training at the SIG SAUER Academy. Headquartered in Newington, New Hampshire, SIG SAUER has over 3,400 employees across sixteen U.S. locations in three states, and four additional global facilities. SIG SAUER is certified a Great Place to Work. For more information about the company and product line visit: www.sigsauer.com

Position Summary: The Social Media Content Creator is responsible for capturing, producing, and publishing high-impact digital content that showcases the SIG SAUER brand, products, training, and lifestyle across all social media channels. This role combines creativity, storytelling, and field experience - often working alongside product teams, instructors, ambassadors, and event staff to create authentic, on-the-ground content that drives engagement and brand loyalty.

FLSA: Exempt

Job Duties and Responsibilities:

• Capture, edit, and deliver high-quality photo, video, and short-form content (Reels, TikToks, YouTube Shorts, etc.) that aligns with brand standards.
• Create real-time social media content during events, shoots, and activations.
• Develop creative storylines and social-first concepts that highlight SIG SAUER products, experiences, and people.
• Collaborate with the creative, brand, and digital teams to maintain consistent visual identity and messaging across platforms.
• Assist in scheduling and publishing content across all brand channels using approved social media management tools.
• Support engagement by monitoring comments, messages, and tags during high-traffic campaigns and events.
• Collaborate with channel managers to identify trending topics, sounds, and visual styles to keep content fresh and relevant.
• Attend and document SIG SAUER events, Academy courses, range activations, trade shows, influencer shoots, and team experiences.
• Capture lifestyle, behind-the-scenes, and product-action moments that showcase brand authenticity.
• Manage field content workflow - organize footage, submit edits, and deliver assets quickly following travel assignments.
• Work closely with product, events, and brand teams to plan and execute content aligned with campaign goals.
• Maintain proper release forms, image rights, and brand compliance for all content captured.
• Ensure gear readiness, safety, and professionalism during all on-site shoots and travel assignments.
• Contribute to creative brainstorming sessions for future campaigns, product launches, and social strategies.

Education/Experience & Skills:

• 2-4 years of experience in content creation, social media production, or digital marketing.
• Proficiency with Adobe Creative Suite (Premiere, Photoshop, Lightroom) or similar editing tools.
• Strong understanding of social media platforms (Instagram, Facebook, TikTok, YouTube, X, LinkedIn).
• Excellent visual storytelling skills with a portfolio of relevant work.
• Experience working in high-paced, brand-sensitive environments (outdoor, firearms, sports, lifestyle, or tactical industries preferred).
• Willingness and ability to travel up to 35-40% - including weekends and extended trips.
• Must be able to safely handle and photograph firearms under supervision and in accordance with SIG SAUER policies.

Working Conditions:

• Prolonged periods of sitting at a desk and working at a computer using a keyboard and mouse performing repetitive tasks.

SIG SAUER, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard without regard to race, color, religion, sex, national origin, disability, protected veteran status, or other characteristics protected by law.