Sr. Manager, Shopper Marketing

Coke Florida is looking for a Senior Shopper Marketing Manager based out of our Tampa HQ location, working Monday - Friday, with occasional nights and weekends.

What You Will Do:
As a Coke Florida Senior Shopper Marketing Manager, you will be responsible for overseeing all aspects of Customer Marketing Planning and Activation for an assigned customer and/or channel in Florida to deliver on business objectives and drive results.

Roles and Responsibilities:

• Lead the strategic development and execution of localized programming and brand activation at key accounts for programs developed by the HQ Level Shopper Marketing Teams in assigned channel and/or customers.
• Own the customer marketing roadmap by partnering closely with Customer Teams to translate National GOAT programs, innovation launches, and brand initiatives into high-impact, account-specific and channel-specific programs that drive volume, share, and long-term customer value.
• Maximize the marketing activation of Coke Florida assets (e.g., Tampa Bay Bucs, Disney), in collaboration with Asset Manager, serving as the strategic lead in developing full-funnel retail programs, stand-alone activations, and experiential extensions tied to customer objectives.
• Leverage channel strategy insights to architect profitable, customer-centric plans, ensuring alignment with sales goals, financial targets, and brand strategy while influencing customer decision makers.
• Lead marketing sell-in with select customers, including developing persuasive storytelling, building strategic sales decks, and representing marketing as the senior voice in customer presentations.
• Activate cross-category partnerships with outside companies to develop customer programs
• Own program budget planning, allocation, tracking and stewardship, including the ability to coordinate different sources of funds from brand partners.
• Manage NEW Customer POS design and messaging including communication to internal POS Store.
• Manage the Activation process, including development of timeline, creative, POS design, external partners, internal and partner approvals
• Assist in developing program recap and measurement process with the Business Intelligence team.

For this role, you will need:

• Minimum undergraduate (BA or BS) degree
• 7-10+ years of experience in customer marketing, retail marketing, brand marketing, sales, agencies, or CPG environments.
• Strong understanding of omnichannel shopper marketing, national promotions, activation planning, and customer-level execution.
• Proficiency in analytical tools (e.g., Nielsen Connect, Nielsen Panel) with the ability to translate data into insights and action.

Additional Qualifications that will make you successful in this role:

• Proven track record of owning and delivering complex marketing programs with measurable business impact.
• Advanced strategic project leadership experience with the ability to manage multiple programs simultaneously, while driving alignment across cross-functional teams.
• Strong collaboration and influencing skills with the ability to partner effectively across sales, brand, insights, and external agencies.
• Demonstrated ability to prioritize and make decisions in a fast-paced environment, anticipating risks and proactively removing barriers.
• Exceptional communication skills with executive presence-able to represent marketing internally and externally with confidence.
• Exhibit professional maturity - High degree of professional maturity, business judgment, and ability to navigate complex stakeholder environments.

This job description is not an exhaustive list of all functions that the employee may be required to perform, and the employee may be required to perform additional functions. Coke Florida reserves the right to revise the job description at any time and to assign additional duties and responsibilities as needed.

Employment with Coke Florida is at-will. The employee must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential functions of their job, absent undue hardship.

Coca-Cola Beverages Florida is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.