Innovation Marketing Intern

Description

Ready for more than just a job? Build a career with purpose.

At Lactalis in the USA, we're committed to providing meaningful opportunities for our people to learn, grow, and thrive-whether you're just starting your journey with us or looking to take the next step in your career. From day one, we offer the tools and support to help you succeed.

As the world leader in dairy, Lactalis is a family-owned company with over 85,000 pragmatic and ambitious professionals across the globe. Each day, we're proud to produce award-winning dairy products that bring people together.

In the US, we proudly offer an unrivaled house of beloved brands, including Galbani Italian cheeses and ricotta, President specialty cheeses and butters, Kraft natural and grated cheeses, Breakstone's cottage cheese, Cracker Barrel, Black Diamond cheddar, and Parmalat milk. Our yogurt portfolio includes siggi's, Stonyfield Organic, Brown Cow, Oui, Yoplait, Go-Gurt, :ratio, Green Mountain Creamery, and Mountain High, along with a growing family of ethnic favorites like Karoun, Gopi, and Arz.

At Lactalis, we live by our core values-Ambition, Engagement, and Simplicity. We foster a workplace where innovation thrives, diverse perspectives are celebrated, and everyone's unique background and ideas are valued.

Even if you don't meet every qualification, we encourage you to apply. We want to hear about your PASSION, your STORY, and how your EXPERTISE can help us shape the future of dairy.

From your PASSION to ours

Lactalis American Group, part of the Lactalis family of companies, is currently hiring an Innovation Marketing Intern based in New York City.

As an Innovation Marketing Intern, the role will carry out responsibilities such as but not limited to execution of the President marketing plan. The role includes developing new packaging, new product launches, strategic execution of marketing plan, communication, data analysis of the market and competition, coordination of omnichannel campaigns. Additionally, the Innovation Marketing Intern will collaborate with cross-functional teams internally (R&D, QA, Legal, Plant etc.) and external agencies to align duties with the company's goals and values.

Requirements

From your EXPERTISE to ours

Key responsibilities for this position include:

* Develop new packaging and coordinate the end-to-end execution of new product launches.

* Analyze complex market datasets and competitive trends using Excel to identify actionable business insights

* Assist the implementation and execution of President marketing plan and consumer promotions

* Create professional, high impact sales & marketing materials and presentations that balance visual appeal with clear data visualization

* Coordinate and implement digital marketing and shopper marketing programs to drive brand awareness and trial

* Report on sales performance and marketing ROI and campaign effectiveness by synthesizing analytical findings into actionable insights

* Market research and data mining projects to uncover insights and opportunities within the category

From your STORY to ours

Qualified applicants will contribute the following:

Education

* Bachelor's degree is required, Master's degree is preferred.

* Majors in Business, Marketing or Data Analytics are preferred.

Experience

* Some practical experience through prior internships or professional experiences.

* Experience with IRI is a +.

* Experience with Adobe Creative Suite, Canva is a +

Competencies

* Strong analytical skills: Need to be proficient in analyzing complex data sets using Excel, and utilizing a data-driven mindset combined with a creative approach to problem-solving

* Concern for accuracy - must be very detail-oriented.

* Passionate about brand marketing and eager to learn and grow

* Open-minded, capacity to understand/analyze/react.

* Strong communication & organizational skills, teamwork ability: must be able to multi-task and coordinate activities between several departments.

* Proactivity: proactive in tasks and meeting deadlines.

* Significant knowledge of current software systems including Outlook, Word, Excel.

* Interest in foreign cultures, capacity to adapt to US/French business cultures.

* Interest in food as part of a lifestyle; cheese amateur. Regular tastings.

At Lactalis, we offer a comprehensive Total Rewards Program with a variety of affordable benefits and coverage options. We support insurance costs significantly, contribute generously to retirement plans, and offer Paid Time Off from day one. We are committed to your professional growth, providing training and development opportunities, including Education Reimbursement. Join us and grow your career.

Lactalis is an equal employment opportunity employer. We will not discriminate against applicants with regard to any legally-recognized basis including, but not limited to: veteran status, race, color, religion, sex, national origin, age, marital status, sexual orientation, and physical or mental disabilities. Further, any division of the Company that is an Affirmative Action Employer will comply with all related legal obligations.