Sr. Events Manager

Position Purpose:

The Sr Events Manager leads the strategy, planning, and execution of corporate events, trade shows, sponsorships, and experiential marketing programs. This role oversees end-to-end event delivery, including budget management, vendor partnerships, timelines, and on-site execution. The position manages and mentors event staff and contractors, collaborates cross-functionally with internal teams and executive stakeholders, and ensures all events align with brand standards and business objectives. The Sr Events Manager drives operational excellence, mitigates risk, and brings innovation to event formats, technology, and attendee engagement to maximize impact and ROI.

Key Responsibilities:

• Lead the strategic planning, execution, and evaluation of all corporate events, trade shows, sponsorships, and experiential marketing initiatives

• Hire, train, supervise and mentor event support staff and contractors, fostering a collaborative, high-performing team culture

• Serve as the senior point of accountability for event timelines, budgets, vendor relationships, and on-site execution

• Develop and manage annual event calendars and multi-year event strategies aligned with company goals and brand priorities

• Oversee cross-functional collaboration with marketing, sales, legal, IT, operations, and executive leadership to ensure seamless event delivery

• Establish and enforce event standards, processes, and best practices to ensure consistency, efficiency, and quality across all programs

• Lead vendor selection, contract negotiation, and performance management for agencies, venues, production partners, and suppliers

• Manage event budgets end-to-end, including forecasting, cost control, and post-event financial reconciliation

• Provide executive-level communication, including status updates, post-event reporting, ROI analysis, and strategic recommendations

• Anticipate risks and proactively solve issues related to logistics, compliance, safety, and attendee experience

• Champion innovation in event formats, technology, and engagement strategies to continually elevate the brand experience

• Act as an on-site leader during events, directing staff, managing stakeholders, and ensuring a polished, professional execution

Direct Manager/Direct Reports:

• Reports directly to the Director, Marketing.

• This position does not have direct reports.

Travel Requirements:

• Ability to travel as needed.

Physical Requirements

• Must be able to remain in a stationary position in an office environment 70% of the time.

• Must be able to operate basic office machinery.

• Must be able to communicate with team and management and be able to exchange accurate information in these situations.

Working Conditions

• Hybrid. At Atlanta office, home office or off-site at Company event.

Minimum Qualifications

• Education: Bachelor's degree in Hospitality, Marketing, Business, or a related field.

• Experience: 7-10+ years of experience in event management, preferably in a senior or lead role.

• Certifications: Certified Meeting Professional (CMP)

• Skills: Strong negotiation, organizational, communication, and budget management skills.

• Tools: Proficiency in event management software, CRM tools, and Microsoft Office Suite.

• Ability to work under pressure and manage multiple projects simultaneously.

• Exceptional problem-solving skills and attention to detail.

• Strategic thinking with a focus on business results.

Preferred Qualifications

• 7-10+ years of experience in event management, preferably in a senior or lead role.

Minimum Education:

• Bachelor's degree in Hospitality, Marketing, Business, or a related field.

Preferred Education:

• N/A

Minimum Years of Work Experience:

• 7-10+ years of experience in event management, preferably in a senior or lead role.

Certifications:

• Certified Meeting Professional (CMP)

Competencies:

• Agility and Resilience

• Business Insights

• Collaboration

• Customer Focus

• Drive Results

Work Location: Atlanta, GA

Remote/Virtual, hybrid or in-office: Hybrid