New 
Channel Global Campaigns Manager
 Synopsys | |
$68000-$101000
| |
 United States, California, Mountain View | |
| 700 East Middlefield Road (Show on map) | |
 May 05, 2026 | |
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We AreSynopsys is the leader in engineering solutions from silicon to systems, enabling customers to rapidly innovate AI-powered products. We deliver industry-leading silicon design, IP, simulation and analysis solutions, and design services. We partner closely with our customers across a wide range of industries to maximize their R&D capability and productivity, powering innovation today that ignites the ingenuity of tomorrow.You AreYou are the person who gets to the heart of what makes a channel campaign actually work-because you have seen firsthand that "partner ready" means nothing if partners don't actually use it. You thrive in the space between strategy and execution, where translating technical or complex product stories into content that a sales rep can actually send to an SMB customer is the real win. You like to get your hands dirty: interviewing sales, listening to engineers, grabbing direct feedback from partners, then rolling up your sleeves and building the toolkit-from email nurture sequences to LinkedIn posts, from one-pagers to campaign kits.You are not afraid of metrics; you live in dashboards, adjusting and iterating until the data tells you the story you need. You are comfortable with AI tools, not just as a side project but as part of your everyday workflow to move faster and smarter. You move between Canva, Adobe, and video editing tools without missing a beat. You know that a campaign is only as good as its adoption, and you make it your business to ensure every asset is findable, usable, and on-brand. You want to see your work drive pipeline, not just vanity metrics.What You'll Be DoingBuild and launch through-partner marketing campaigns that equip channel partners with the tools they need to drive pipeline and close deals in the SMB spaceCollaborate daily with marketing, sales, and technical teams to develop content and messaging that speaks to real SMB buyers, not just personas on a slideConduct interviews with sales reps, engineers, and customers to gather fresh market insights and translate them into messaging and campaign strategy that landsCreate and maintain a full suite of partner-ready assets-emails, social posts, one-pagers, videos, presentations, landing pages, and campaign kits-ready for immediate deploymentDevelop LinkedIn and social media content formatted for partner use, making it easy for reps to amplify reach and engagementBuild and optimize email campaigns and nurture sequences partners can launch, always tuning for open rates, clicks, and real SMB buyer responseKeep the partner enablement library up to date, ensuring all materials are accurate, on-brand, and easy to findTrack campaign performance using real data, reporting results to leadership, and iterating based on what actually worksUse AI tools for content development, research, and workflow efficiency-speeding up production without sacrificing qualityThe Impact You Will HaveAccelerate pipeline growth for channel partners by putting actionable, high-converting campaigns directly in their handsElevate the quality and relevance of partner marketing assets, making them more likely to be used and to resonate with actual SMB buyersSurface timely, unfiltered market insights that sharpen campaign strategy and messaging, closing the gap between what we say and what partners needMake it easier for partners to sell Synopsys solutions by providing clear, compelling content they can deploy immediatelyDrive measurable improvements in campaign adoption, deal velocity, and partner engagement through data-driven iterationEnable sales and technical teams to be more effective by translating their insights into tools and messages that actually move the needleReduce friction in campaign execution by leveraging AI tools and smart workflows, increasing both speed and output qualityWhat You'll NeedBachelor's degree in business, marketing, communications, or related field3-5 years of hands-on B2B marketing experience building content and campaigns with sales, technical, and marketing teamsProven track record of developing clear, compelling narratives around complex or technical topicsWorking knowledge of Adobe Creative Suite, Canva, and video editing tools for rapid content creationComfort with marketing data and a habit of using metrics to inform real-world decisionsDemonstrated experience leveraging AI tools for content development, research, or workflow efficiencyAbility to travel up to 20% as neededExperience marketing technology, SaaS, or complex products to SMB buyers is a plusBackground in channel, partner, or co-marketing programs is a plusFamiliarity with marketing automation platforms and CRM tools is a plusExperience building and optimizing email campaigns, with knowledge of deliverability and performance metrics, is a plusWorking knowledge of LinkedIn and other social media platforms for B2B content distribution is a plusWho You AreYou can interview a sales rep, synthesize their feedback, and turn it into messaging that actually gets used in the fieldYou shift easily between content formats-writing, designing, editing-without losing sight of the campaign's goalYou explain marketing performance and campaign tradeoffs to leadership in plain English, with the numbers to back you upYou use AI tools as a force multiplier, not a replacement for your own judgment or creativityYou thrive on feedback, adjusting your work based on what partners and data tell you, not just what was planned at kickoffYou keep multiple projects moving at once and prioritize ruthlessly, knowing what will drive impact and what can waitThe Team You'll Be Part OfYour recruiter will share more about the team structure and mission during the interview process.Rewards and BenefitsWe offer a comprehensive range of health, wellness, and financial benefits to cater to your needs. Our total rewards include both monetary and non-monetary offerings. Your recruiter will provide more details about the salary range and benefits during the hiring process.
At Synopsys, we want talented people of every background to feel valued and supported to do their best work. Synopsys considers all applicants for employment without regard to race, color, religion, national origin, gender, sexual orientation, age, military veteran status, or disability. In addition to the base salary, this role may be eligible for an annual bonus, equity, and other discretionary bonuses. Synopsys offers comprehensive health, wellness, and financial benefits as part of a competitive total rewards package. The actual compensation offered will be based on a number of job-related factors, including location, skills, experience, and education. Your recruiter can share more specific details on the total rewards package upon request. The base salary range for this role is across the U.S. Apply Now | |