Associate Marketing Manager - North America Lifestyle, Global Key Accounts

Who We Are:

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

JOB MISSION:

As the Associate Marketing Manager NA Lifestyle Global Key Accounts, you'll play a key role in bringing New Balance stories to life at Foot Locker, JD and Champs Sports. You'll support with all aspects of marketing planning and execution, working cross-functionally with Regional and Global teams to help build consumer journeys, elevate product storytelling and deliver impactful campaigns. From product launches to culturally relevant moments, you'll help activate omni-channel marketing experiences across each retailer's ecosystem (online and in-store), ensuring that it feels authentic, premium and distinctly New Balance. This is a hybrid role at New Balance HQ in Boston, with three days per week in the office.

MAJOR ACCOUNTABILITIES:

• Support the development of annual and seasonal Global Key Account marketing plans including content, organic social, retail, online and in-store tactics to highlight New Balance.

• Support key product launches through the development and execution of creative campaigns aligned to consumer journey needs. This includes agency briefing, outlining deliverables and ensuring all creative meets brand standards.

• Support with elevated marketing activations that are meaningful to the GKA consumer, such as events, community activations and product launches.

• Support the Marketing Manager GKA in developing and executing marketing plans, aligned with Global and Regional direction.

• Support key milestones and relationships for specific account partners, including building and executing retailer-specific marketing programs, collaborating and communicating with retail partners, operational support and recaps.

• Collaborate with Global Marketing, Athlete, and Entertainment teams to ensure premium execution across category, product, and (athlete) marketing efforts.

• Project management of regional content creation and production for key account partners.

• Ensure all consumer-facing content and creative executions adhere to brand, category, athlete guidelines and best practices.

REQUIREMENTS FOR SUCCESS:

• 2+ years of marketing or related experience, ideally within sport, footwear, or culturedriven industries

• Solid understanding of GoToMarket processes and crossfunctional collaboration

• Strong project management skills with the ability to handle multiple deadlines

• Excellent verbal, written, organizational, and presentation abilities

• Experience developing creative briefs, supporting content creation, and using Microsoft Office and projectmanagement tools

Regular Associate Benefits

Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks - opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs - that encourage our associates to grow personally as they develop professionally. You'll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword - it's part of our culture.

Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.

Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.

Flexible Work Schedule

For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced "Work from Anywhere" (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.

Equal Opportunity Employer

New Balance provides equal opportunities for all current and prospective associates to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran, or any other protected status.